Content Design & Subject Matter Expertise
Content Design & Subject Matter Expertise
I transform complex information into clear, effective content. I'm a Content Design Specialist and Subject Matter Expert. For the past 5 years, I've been in K-12 educational technology and publishing. Prior to that, I taught Social Studies and English at every level from 6th grade to college undergraduates. I'm fascinated with the structure of language and ways to increase readability and accessibility while maintaining content depth and rigor.
Connect on LinkedIn (opens in new tab)You need someone who understands that a style guide isn't a strategy, and that plugging the right key words into a template doesn't create a connection. Your content should do more than just check off basic requirements boxes. That's where I come in. Your audience deserves more than content that hits all the beats but isn't aligned to their needs.
That means needs analysis, requirements synthesis, content development, QA and revision, and client iteration through final approval.
That means auditing existing content, identifying what's missing or outdated, and developing new material to meet current standards.
This means adjusting reading level, localizing content, structuring for ELL accessibility, and aligning tone and voice to the audience.
Rigor doesn't have to leave behind students who need help with executive functioning. Supporting learners with test-taking strategies, study methods, and attention to their social-emotional needs allows students with constraints to succeed in studying AP courses.
I developed this course as a prototype to show what's possible in accommodating a wider range of learners. The scope goes beyond content coverage and practice exam questions to include a focus on building executive functioning and exam success skills.
You need a course that works for learners, not just one that satisfies a requirements checklist. Your learners deserve more than content dumped into units with no clear path forward. That's where I come in. Good structure guides learners from understanding to mastery, making visible the connections between what they know and what they can do.
That means competitive analysis, audience research, and examining standards across multiple states to define what the course needs to do.
That means designing unit and lesson structure, determining content coverage, and making pacing decisions that work for real learners.
That means aligning lesson objectives to unit goals, unit goals to course objectives, and anticipating learner needs as complexity increases.
Building a nationally viable Ethnic Studies course requires synthesizing frameworks, state requirements, and development guidelines into a structure that works seamlessly.
I led scope and sequence development for Edmentum's new national Ethnic Studies course. I researched existing course offerings, interpreted requirements across multiple states into a flexible framework, and integrated SEL and learning design principles into the structure and content.
You need more than just a proofread for misplaced commas and misused homophones. Your content should reach learners where they are, whether that means adjusting reading level, restructuring for ELL/MLL accessibility, or catching cultural assumptions that don't translate. Technically correct content that doesn't land with its audience isn't doing its job. That's where I come in.
That means adjusting reading level, restructuring syntax for ELLs and MLLs, and ensuring content is accessible without being oversimplified.
That means identifying U.S.-centric assumptions, adapting content for international markets, and balancing accessibility with regional appropriateness.
That means course-level reviews that identify patterns of inconsistency, alignment gaps, and recurring errors rather than just one-off fixes.
Adapting technical content for different audiences requires more than vocabulary swaps. It means rethinking analogies, sentence structure, and assumed knowledge for each reading level.
Poor adaptation risks alienating your audience. Too simplified feels condescending, while too academic feels inaccessible. Imprecise word choice can introduce inaccuracies or vague statements that obscure meaning. I draw upon more than 10 years of experience adjusting language to simplify without losing content depth or voice.
Let's tailor language about AI hallucinations for different audiences.
Sometimes AI says things that are not true. AI is like a student who always wants to answer, but does not always know the correct answer. The AI sounds very sure. But the AI can still be wrong.
You need content that holds up when someone who knows the subject looks closely. Generalist editors catch grammar errors and missed style guide rules. Subject matter experts catch the granular details and nuanced connotations that impact meaning. The difference matters when your content is your brand. That's where I come in.
That means identifying factual inaccuracies, misattributed quotes, and hallucinated details that sound plausible but don't hold up to verification.
That means reviewing K-12 ELA and Social Studies content for standards alignment, writing alignment justifications for external reviewers, and mapping existing curriculum to standards frameworks.
That means creating original content aligned to proposal specifications that demonstrates capability and fit for B2B opportunities.
That means analyzing needs and creating workshops, presentations, and slide decks that build practical skills for real workflows.
Integrating AI tools into workflows requires understanding the constraints. Usage limits and model behavior can have major impacts on how teams incorporate generative AI models into their processes.
I designed this professional development deck to help introduce colleagues to some best practices for using Claude AI. It focuses on teaching users with varying degrees of AI familiarity strategies for getting better results while using fewer tokens.
Every project starts with a mess of requirements: state standards, accessibility guidelines, client style guides, reading level targets. I sort through all of it to figure out what the content actually needs to do and who it needs to reach. From there, I build out courses, lessons, and activities that hit the learning objectives without losing the students along the way. The scaffolding matters as much as the content itself.
Sometimes the content is technically correct, but inaccessible to the audience. Expert-written content often reads like it was written for other experts. A PhD wrote it like a dissertation but it needs to be understandable to eighth grade English Language Learners. I bridge the gap by adjusting the grammar and diction to simplify the language without losing the content depth.
AI-generated content is fast, but it's not reliable without human oversight. LLMs hallucinate facts, miss context, and apply terminology inconsistently. I catch what the models get wrong and what other reviewers miss. My 10+ year background in K-12 ELA and Social Studies allows me to identify and fix common issues and factual errors, both of the human and generative AI variety.
Even the best-designed processes accumulate friction over time. Extra steps, redundant reviews, and repetitive tasks slow development timelines. I pinpoint the issues causing the drag and build systems that eliminate it. Sometimes this involves streamlining workflows. In other cases, it might involve developing an AI-assisted process that lets the team focus on parts that actually require thinking. The key is to focus on making the process serve the work, not the other way around.
Content needs vary wildly from project to project. A kindergarten activity has different demands than a standards alignment justification or a B2B proposal bid. Over the past decade, I've written for K-12 Publishing and EdTech companies, developed technical and process documentation, and crafted business proposals with bespoke samples. That breadth means I can step into most content projects seamlessly.